Search Engine Optimisation or SEO, is a crucial aspect of owning and running a website. SEO makes websites work. Although the basics of SEO are not complex many website owners have been badly advised when creating their sites resulting in aesthetically pleasing websites that simply don't work.

• Creating a website the search engines can index so your site can be found when people carry out a search.
• Creating content that describes your products and services using words and phrases used by your potential customers.
• Securing links from other sites so show the search engines how important your site is.

Obviously there's a little more to it but that's SEO in a nutshell.