Email marketing is an amazingly cost-effective way to build relationships
that drive business success. In today’s challenging economic
times, this cost advantage makes email marketing arguably the most
powerful tool for building any business.
But the main advantage of email marketing is not cost. Email is
simply the most effective way to stay in touch with most of your customers.
If you’re like many businesses, the recession forced you
to hunker down and focus on driving business and sales from those
most likely to buy—people you already have a relationship with—and
that’s what email marketing is all about.
Email marketing is powerful, but it’s also a challenge because the
inbox is a hostile environment. Whether your email is noteworthy
or not-worthy depends on your ability to stick to the fundamentals
of authentic relationship building with your customers. That’s what
this book is about—how to use email to build long-lasting customer
relationships.
Some of the Features are :
- Full service delivery and trafficking
- Tracking and Reporting
- Inbound handling
- List maintenance
- List merge/purge
- Customer support
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